If you are a small web hosting company you are wanting to convert the highest possible number of visitors to your website into customers or into some sort of revenue for your company. Plus as a smaller hosting company you are probably only offering shared web hosting or another more focused service. If so a great opportunity for a small boost in revenue is to sell the types of hosting you don’t offer but in the form of a partnership with a larger hosting company who has an affiliate program.
So if you are offering just shared hosting, add a page for VPS and dedicated server hosting. And on those pages explain clearly that you are focusing on providing the best quality hosting and that you have teamed up with this big name hosting company who provides dedicated servers or VPS if you need them. Then if someone comes along who needs those services yet you don’t offer them you can still make some money off them through an affiliate program.
For example for dedicated servers LiquidWeb has a program where they pay you a big payment and a long term % payment from the customer if they buy a dedicated. The Planet has something similar and it can be a nice small boost to your bottom line.
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